PhonePe Pincode grocery delivery app pilot launched! Delivery in 10-20 minutes

PhonePe, the highest valued fintech firm in India standing at a massive valuation of $12 Billion is in news for doing a pilot launch of its quick commerce app PhonePe Pincode, a 20-minutes fast delivery app in India. Interestingly, PhonePe Pincode service was launched back in 2023. However, it’s only now that the fintech firm has decided to start quick commerce deliveries too.

PhonePe, which presently holds the highest market share in UPI space, has now gone live with its pilot launch for PhonePe Pincode app – A yet another new rival to BigBasket, Zepto, Blinkit, Neu Flash, Flipkart Minutes and even the upcoming players such as Amazon Tez and Myntra M-Now.

As per some reports one of the sources from PhonePe Pincode has said “We figured delivery from a neighborhood kirana store or a supermarket within 20 minutes can be done without setting up dark stores and that is what we are doing”

In essence, as all other major stores such as Blinkit, Zepto, Swiggy Instamart rush to reach at least 500 - 1000 dark stores in India by the year 2025, PhonePe Pincode seems to be on a quest to play the quick commerce game differently.

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PhonePe Pincode quick commerce app offers quick deliveries of everyday groceries such as fruits, vegetables, dairy products, meat, fish, and more, along with food & medicines, from local stores near you.

The app is built on ONDC Network and has already delivered over 1 Lakh orders. It is also a separate app available on Play Store and App Store.

The PhonePe Pincode grocery delivery app is piloting a quick delivery service in parts of Bengaluru, Delhi NCR, Mumbai, Pune, Hyderabad and Varanasi under which it delivers groceries and other products in 10-20 minutes.