Myntra, a leading e-commerce platform owned by Flipkart, has ventured into the quick-commerce space by launching M-Now, a pilot service that promises delivery within 30 minutes to 2 hours.
Initially available in select Bengaluru pin codes, this service is being tested with a limited product range and could expand based on customer feedback and operational insights. You will find the 'M-Now' section in the Myntra App itself under 'Select Your Store'.
This move positions Myntra as one of the first major fashion-focused platforms to adopt quick delivery, a domain typically dominated by grocery and essentials services.
It builds on Myntra's earlier initiatives, like the M-Express service launched in 2022, which ensured delivery within 1-2 days in metro cities.
The quick-commerce model is expected to enhance customer convenience and drive impulse purchases, addressing growing competition from national quick commerce platforms like Blinkit, Zepto, BBNow, Flipkart Minutes, Swiggy Instamart, and the upcoming Amazon Tez.
M-Now currently features a curated selection of popular brands, and further rollouts will depend on the outcomes of this pilot program. Get ready for the promotional offers and Myntra M-Now Coupon Codes as the launch is nearby! Till then, enjoy Myntra, Myntra Luxe, and Myntra FWD Promo Codes!
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