YouTube Premium Price Hiked up to 58%! See new pricing

YouTube Premium price hiked up to 58% as the company now aims to make its premium subscription plan business more profitable. YouTube Music Premium plan price is also hiked from ₹99 per month to ₹119 per month. YouTube has over 100M+ subscribers paying for YouTube Premium. Now after the YT Premium price hike, it would be interesting to see how users react to it. Find complete details below of the new YT Premium pricing.

Below is a comparison of what the old YouTube Premium Plans used to cost vs what the new hiked pricing is going to be:

Grab the latest offers on OTT subscriptions & memberships like SonyLiv, Disney+ Hotstar, Amazon Prime & more ✔️✔️

As you can see in the above table the YT Premium Individual Plan is hiked by 15.5%, the Student Plan is hiked by 12.6%, the YouTube Music plan which now costs ₹119 per month is seen a 20.20% increase and lastly, the Family plan has got the highest 58% increase.

You may consider reading one of our older articles (which might still be relevant) on How to use YouTube Premium for free

For more such deals, be sure to sign up on Desidime!

In February this year, YouTube announced hitting the 100M paid subscribers mark for its YouTube Premium service. The tech giant also generated a revenue well over $15 billion. With India becoming a major attraction for the OTT market in the coming years, several video streaming platforms are now jumping on the bandwagon to capture the largest slice of the market share.

In a similar effort (it seems), YouTube has now hiked the YT Premium plan’s prices across the board. This means from the cheapest YT Premium Student plan to the most expensive YT Premium Family plan, all will now be priced a bit higher than before.

Interestingly this news seems to have come around when Airtel said to shut down Wynk Music, soon after Gaana was sold for only 25 Lakhs.

So this was all about sharing all that we know so far about the YT Premium Hike. 

One more thing that is worth noting is that YouTube shares a portion of YT membership revenue with creators (creators earn some extra revenue for the number of Premium members who have watched their content) so this move might help them in some way?:) share your thoughts below.

Also read: 

Best Women Savings Accounts in India 2024

PS: Thanks to @PascalJi for also sharing this news with us here: YouTube Premium Price Hike