Youtube Courses feature in India coming soon! Everything we know so far

Youtube Courses is a new subscription model and feature that Youtube is soon going to introduce in India. Through Youtube Courses, creators will be able to add one more monetization revenue stream to their channel and users can enjoy courses from their favorite Youtube Creators on the Youtube app itself. Currently, Youtube has launched Youtube Courses in a subscription-based model and the company is planning to launch it in the first half of 2023. Below are all the details we know so far about it.

Yesterday (19th December) at 12pm, the Google India Event took place. A few hours before it, in a roundtable discussion with a media group, the managing director of Youtube India, John Chatterjee said that Youtube Courses will only be available in three countries which are India, South Korea, and the United States.

He also added that “It is up to the content creators whether they want to monetize their content around digital learning or not, but if they want monetization benefits out of their videos that help viewers upskill, they will have that option soon,”

Below are all the important points about Youtube Courses that you need to know:

• Youtube is currently testing its subscription-based model in Youtube Courses

• Youtube may launch Youtube Courses in India by 2023

• In addition to videos, creators will be able to upload PDFs and Documents

• Youtube Courses can be free or paid programs depending on the Content Creator

• Ajay Vidyasagar, Director - Southeast Asia & Emerging Markets, YouTube said that the company wants to give more and more monetization opportunities to content creators with Courses coming soon

There’s no information on how the content creators would be paid for Youtube Courses. It may most likely be as per Google’s standard rates. A potential competitor to Youtube Courses, Udemy keeps having a huge database of courses and the brand keeps launching free courses every once in a while. So it would be interesting to see how Youtube Courses competes with its competitors.

The Online education industry in India is currently on the boom with big giants like Byjus, Udemy & Unacademy all fighting for more market share. Recently we also saw Amazon shut down its Amazon Academy business in India after failing to sustain itself in the Indian online education industry. Youtube Courses by Youtube India are said to aim at making Youtube a competitor to edtechs like Byjus and Unacademy.