TV Buying Guide 2023 India (with buying tips)

Looking to know how to buy a TV? Here’s our easy-to-understand TV buying guide to help you buy the best smart TV in India. We have mentioned all you need to know about buying TVs so you need not look anywhere else!

by Vrushali.S Updated: 30 Dec, 2022, 19:03 IST
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Factors to look for when buying a TV
  • TV Display

  • Screen Size

  • Resolution

  • RAM & Storage

  • Operating System

  • Sound

  • Refresh Rate

TV Buying Guide 2023 India

TV Display: Which TV Display Technology is best?

The display of the TV is one of the key factors to look for when buying a TV. Currently, there are many different TV Display technologies available in India. The most popular are LED, OLED and QLED. All these panel technologies come with different positives and negatives. Below is a detailed explanation of which TV display to choose. This can help you decide which TV display is the best for you.

LED vs QLED vs OLED TV display technologies comparison

Features

LED

QLED

OLED

Viewing Angle

Good

Good

Excellent

Black Levels

Poor

Good

Excellent

Brightness

Good

Excellent

Good

Motion Handling

Poor

Good

Excellent

Color Accuracy

Good

Excellent

Very Good

Contrast

Poor

Good

Excellent

Discoloration/Screen Burn

Good

Excellent

Poor

Price & Availability

Excellent

Good

Poor


As seen above, there’s a significant difference between LED vs QLED vs OLED and how all three of these display technologies are better or poor in comparison to other in different factors. While for most people, LED TVs offer the best value for money, OLED TVs are extremely expensive and not suitable for everyone.


  1. Who should buy a LED Display TV?

If you are looking for a TV under budget but with the best value for money features, you may consider buying a LED display TV. Many of us often believe that LED and LCD displays are two different ones. Though this is only partially true. LED display is just a better version of LCD display. A LED Display uses Light Emitting Diodes (LED) to power the backlight of the TV panel as opposed to Cold Cathode Fluorescent Lamps (CCFL), most commonly used in LCD TVs. Because of the difference in technology between LED & LCD televisions, LED TVs consume 30% less energy and are thinner, and lighter in weight than LCD televisions.

Pro buying tip: When buying a LED TV, be sure to pay attention to the type of LED backlight technology used. Edge-lit LED televisions are less expensive but because their LEDs are placed on the edge of the panel display, it may result in poor contrast levels as compared to full array LED TVs that have numerous LEDs spread out on the screen. Also, Full Array LED TVs use something called “local dimming” which basically means each LED can be individually illuminated depending on the content, providing more contrasting colors.

Top 7 Best Smart LED TV Recommendations




2. Who should buy a QLED Display TV?

    Quantum Dot LED or QLED TV displays can be your best choice for buying a TV with a balanced TV display. Between LED TVs and OLED TVs, QLED televisions are more balanced as they offer more color accuracy, brightness, and motion handling as compared to traditional LED tv displays. In comparison to OLED televisions, QLED TVs are also less likely to have discoloration or screen burn-in issues. Those who are looking for the best color display may consider buying a QLED Display.

    Pro buying tip: When buying a TV with a QLED Display, be sure to buy a TV with the appropriate screen size and resolution as per your viewing distance because QLED TVs generally lack the “best viewing angle” feature that OLED TVs have a much easier time offering. Nevertheless, QLED TVs are a better choice if you are looking to purchase a TV as a PC monitor or watch a lot of static content due to them being less susceptible to screen burn-in.

    Best QLED TV Recommendation




    3. Who should buy an OLED TV?

      Organic Light Emitting Diodes or OLED TVs are currently among the top TV display technologies that offer a superior viewing experience. OLED TVs beat both LED & QLED televisions when it comes to providing the best viewing angles, contrast, and motion handling. While both OLED & QLED TVs offer 4K & 8K resolution, OLED TVs because of their display technology can offer you a truly immersive experience.

      The major drawback though of OLED TVs is that they are more susceptible to screen burn-in which basically happens when you leave your display on with static content for a long period of time, the print gets imprinted on the TV Panel. But as long as you are varying what is displayed, this problem should not arise. If you are looking for the best-in-class experience with excellent display quality, good color accuracy, amazing viewing angle, and motion blur, you may consider buying an OLED TV.

      Pro buying tip: When buying an OLED TV, be sure to check if the brightness nits are between 700 to 1000 nits for getting a well-lit viewing experience because older OLED TVs generally lack in brightness levels and a higher refresh rate of 120 Hz to eliminate stuttering if you wish to play Playstation or Xbox series. Also, it's better to avoid OLED TVs if you are going to be watching a lot of static content or want to use your TV display as a PC monitor. Otherwise, they are one of the best TV display technologies currently.

      Best OLED TV Recommendation





      Screen Size: Bigger isn’t always Better

      Next important factor to consider when buying a TV is to select an appropriate TV size as per your viewing distance. When buying a TV, people generally have this notion that the bigger, the better. However, this is not always true. If you buy a TV screen size much bigger than your viewing distance, you would not get the best clarity experience, not be able to see the whole picture, put strain on your eyes, or even get strain in your neck. On the other hand, if you buy the right TV screen size, you are more likely to get a cinematic viewing experience with your TV.

      So ditch the idea of “the bigger, the better” when buying a TV and choose the right TV size as your viewing distance. Below is a table that explains what size TV should you buy as per your viewing distance.

      Guide for TV screen size as per viewing distance

      Viewing Distance

      Minimum Screen Size

      4 feet

      32 inches

      5 feet

      42 inches

      6 feet

      50 inches

      7 feet

      55 inches

      8 feet

      65 inches


      Resolution: The bigger the screen size, the more resolution you need.

      The next important factor in our TV buying guide is the resolution of the TV you are purchasing. The resolution of the TV along with the screen size determines the quality of your viewing experience. Generally, the bigger the screen size of your TV, the more display resolution you need. For example, if you decide to get a television of 40 inches then an HD Ready resolution may be fine. However, if you are going for a larger screen size like 50 inches, it would be better if you buy a TV of a Full HD display. HD Ready TVs are among the cheapest ones that you can get and as the resolution goes up, so does the price. However, getting a Full HD display TV over an HDR can be a smart decision in the long run as FHD displays are only slightly higher priced over HDR resolution displays.

      Below is a table that explains what TV resolution is good based on screen size & viewing clarity.

      TV Display Resolutions available in India

      TV Resolution

      TV screen size Availability

      Viewing Clarity

      Good for

      480p (Standard)

      Rare

      Poor

      Nothing. You don’t need it.

      720p HD Ready (HDR)

      24 inches

      32 inches

      39 inches

      Okay

      Watch basic cable TV channels

      1080p Full HD (FHD)

      32 inches

      39 inches

      42 inches

      50 inches

      Good

      Enjoy movies in a Blu-ray print, play games

      4K Ultra HD (UHD)

      32 inches

      39 inches

      42 inches

      50 inches

      55 inches

      65 inches

      77 inches

      83 inches

      98 inches

      Very Good

      Enjoy movies, gaming with a cinematic experience & great clarity. Also good to use as PC monitors.

      8K Ultra HD (UHD)

      55 inches

      65 inches

      77 inches

      85 inches

      Excellent

      Watch movies, TV shows, play games, use as PC monitor, all with the utmost superior clarity of each pixel


       Recommendation for the Best 4K smart TVs in India under ₹ 30000





        RAM & Storage: The higher RAM & Storage, the lesser your TV lags

        RAM and Storage in smart TVs function similarly like in mobile smartphones. RAM in your smart TV powers your TV input as well as helps in processing certain functionalities. While the storage of your smart TV helps distribute the processing load. Hence, the higher your RAM & storage get, the more your television is likely to perform smoother, and have fewer lags. Our recommendation would be to avoid settling for 1GB RAM or even 1.5 GB RAM if you are looking to buy a smart TV as we progress to more modern smart TVs features, you’d require at least a RAM of 2GB or higher to still be able to enjoy your television to the most after 1 or 2 years. Below is a table that displays what RAM & storage in a smart tv is good and how much you need and the price range for each.

        What RAM & Storage in a smart TV is best?

        RAM

        Storage

        Performance

        Price availability

        1 GB

        4 GB

        Poor

        Under ₹ 10,000

        1.5 GB

        8 GB

        Okay

        Under ₹ 20,000

        2 GB

        16 GB

        Good

        Under ₹ 30,000

        2.5 GB

        16 GB

        Good

        Starting ₹ 70,000 approx

        3 GB

        32 GB

        Very Good

        Starting ₹ 100,000 approx

        4 GB RAM

        64 GB

        Excellent

        Rare

        Recommendation for a 3GB RAM 32 GB Storage Smart TV OLED Display under ₹ 100,000 in India (may be available for a limited time)




        Operating System: Which OS is better for TV?

        The next factor to consider in our TV buying guide is the Operating System (OS) in the TV. The OS in smart TV is the operating system based on which the tv operates. Different Operating Systems in TVs include Android TV, Google TV, WebOS & Tizen OS. While Android and Google TV OS are owned by Google, WebOS is owned by LG and TizenOS is an operating system by Samsung. You’d want to choose the right operating system for you depending on your usage. If watching a lot of OTT content is your main requirement, you may want to get a TV with Android or Google OS. But if you wish to connect your TV to your PS5, you may want to consider buying a TV with Tizen OS. Similarly, buying a WebOS smart TV can also be considered if you do not care much about having the most access to android apps or games.

        Below is a list of Operating Systems (OS) in TV in India and which one is the best for you depending on your usage.

        Android TV OS vs Google TV OS vs WebOS vs Tizen OS Comparison

        Operating System (OS)

        Android TV

        Google TV

        WebOS

        TizenOS

        Apps Access

        Excellent

        Excellent

        Good

        Okay

        Speed

        Okay

        Good

        Good

        Excellent

        Interface

        Good

        Excellent

        Good

        Okay

        Connectivity

        Excellent

        Excellent

        Good

        Good

        Voice Recognition

        Good

        Excellent

        Good

        Okay

        Games Access

        Excellent

        Excellent

        Okay

        Okay

        Brand

        Google

        Google

        LG

        Samsung


        Sound: Don’t overlook the audio output of your TV

        While deciding on the audio output of your TV, generally you want to look for higher audio output wattage. The higher the audio wattage of your TV is, the louder sound your TV speakers can produce. Depending on the kind of TV you are buying and the price range, the audio wattage may differ. But try not to settle for anything less than 30 Watts sound output when buying a TV. Below is a table that can help you get an approximate idea of the sound output of your TV that you can expect to get depending on your budget.

        Audio outputs for TV available in India

        Price range (approx)

        10 Watts

        Under ₹10,000

        20 Watts

        Under ₹15,000

        30 Watts

        Under ₹30,000

        40 Watts

        Under ₹35,000

        50 Watts

        Under ₹60,000

        60 Watts

        Starting ₹75,000

        80 Watts

        Starting ₹90,000

        104 Watts

        Starting ₹130,000


        However, it is important for you to note that the wattage of the sound output of your TV is not the only deciding factor of the sound quality of your smart TV. Here are some other things to look for to get a TV with the best sound quality:

        • Consider the audio technology used. For example, Dolby Atmos, X Symphony, etc.

        • Consider the number of in-built speakers your TV has. The more, the better.

        • Don’t forget to check the type of speaker your TV has. For example, stereo speakers, sub-woofers, etc)

        Lastly, keep in mind that the brand of the TV you are purchasing also influences the sound quality that you may receive. We can’t compare Sony TVs' sound outputs with Toshiba TVs, can we?



        Refresh Rate: The higher the refresh rate, the smoother the images transition

        The refresh rate of your smart TV is one of the important factors to consider when buying a TV. The higher the refresh rate your TV has, the smoother the image frames display. A good refresh rate can help enhance the motion blur of your TV. Not just that, if you are considering buying a TV for gaming or sports, getting a good refresh rate TV is especially important to eliminate possible lags. Our recommendation would be not to settle for anything less than a 60 Hz refresh rate which is what most TVs today come with. A 60 Hz refresh rate in TV is good enough for most people, especially for watching movies and TV shows seamlessly. However, for gaming purposes, you’d have a better experience with a TV having a 120 Hz refresh rate.

        Refresh Rate of TVs in India

        Price Range (approx)

        50 Hz

        Under ₹15,000

        60 Hz

        Under ₹20,000

        120 Hz

        Starting ₹70,000

        240 Hz

        Rare



        So this was all about the factors to consider while buying a TV in India. Apart from what we have mentioned above, be sure to also look for features in your TV such as

        • The number of HDMI ports & USB ports your TV has

        • Does it support extra functionalities like voice control, parental control, built-in Chromecast, screen mirroring, etc?

        • Does it support features like Wi-fi, Ethernet, and Bluetooth?

        • Is your screen display IPS or VA?

        • Lastly, be sure to also check the version of the operating system you are getting



        Buying a TV can be costly especially if you are going for OLED TVs. You want to make sure that the TV you are buying is the best and actually worth what you are paying for right? So, be sure to keep these factors in mind while making your TV purchase and we hope our TV buying guides will help you make that decision a little easier. Do feel free to share with us any questions you may have or if you think we missed adding something here.

        Review Expert
        Vrushali is a content & copywriter with 3+ years of exp in writing, researching & ideating content pieces. She writes articles across finance, tech, lifestyle, telecom, online shopping & travel. When not working, you'd find her scribbling designs.
        41 Comments  |  
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        Crowdpuller Crowdpuller
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        Vu and super useful.. if possible Recommend TVs in each size segment
        Review Expert Review Expert
        Author
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        Hi @uvankarthik thanks a lot for the suggestion. Will definitely try to add it to the article.
        View 1 more reply
        Helpful Helpful
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        Very Informative and extremely helpful, Thanks VU++👍🏼

        Review Expert Review Expert
        Author
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        Hey @Gourmet thanks a lot for your appreciation. So glad you found it useful☘
        Deal Cadet Deal Cadet
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        ok_hand🏼
        Pro Entertainer Pro Entertainer
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        Do also mention the life of led, qled, oled tvs.
        Review Expert Review Expert
        Author
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        Great suggestion. Will try adding it to the article. Thank you for your comment. 
        Helpful Helpful
        Link Copied

        Vu, I really appreciate your posts, you contribute the most here. Thank you. Keep up the good work

        Review Expert Review Expert
        Author
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        Made my day. Means a lot @Kochiro thank you for appreciating 🌻
        Deal Cadet Deal Cadet
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        good information

        Review Expert Review Expert
        Author
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        Glad that you found it useful @monga58 Thank you for your comment ☘
        Bargain Master Bargain Master
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        Very Nice plus1
        But problem with today's Led tvs is it mostly start trouble 2 years after purchase . Led tvs are short life , the olden crt tvs used to play for decade mostly without any problems
        Review Expert Review Expert
        Author
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        True @Loaferg those CRT televisions ki baat hi alag thi...but for LED TVs, yes their lifespan these days is around 2 to 4 years but if you get a really good quality LED TV and are not watching it for 14-16 hours, then there's a chance that the TV will last longer too, like even for 5-6 years. 
        View 3 more replies
        Deal Subedar Deal Subedar
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        Good information
        Review Expert Review Expert
        Author
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        Thanks a lot Manoj smile
        Deal Cadet Deal Cadet
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        I visited physical stores today to check the quality of Vu, TCL, Hisense, Thomson etc before buying online. To my surprise, most (almost all) do not keep these models and sell mostly sony, smsung, panasonic and lg. I personally prefer these brands but proce difference is huge.

        Croma pushing a lot on their own homegrown croma TVs. Terribly confused.

        Any suggestions? 

        Review Expert Review Expert
        Author
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        Hi @pkgin2002 if you are willing to up your budget and can spend for Sony, LG, etc, it would probably be the best choice to go ahead with them. But you may have to be ready to compromise on not getting certain features. For example: In a budget of 30K, you can easily find TVs from Xiaomi, Hisense etc offering a 2GB RAM iwth 16GB Storage but finding the same for Sony, LG etc in the same budget would be extremely hard 

        If you do not wish to up your budget, then my best suggestion would be: 
        1. Try to find the best TV for yourself (specs-wise) in your budget even if it is from Hisense or Xiaomi, etc 
        2. Try to avoid brands like TCL, Thomsons etc that do not have many reviews, not as known (Other dimers who may want to share their exp, please feel free to do so)

        Hisense in my opinion is still a good enough brand to trust. Also, they offer up to 2 to 3 year warranty too on some of their TVs

        Lastly, I think buying a TV from a top brand like Sony, LG etc is always better over some lesser known brands but if you have budget constraints & are willing to do some research, learn and find the best specs tv from even a decent brand, then it may still work for you. 

        I bought a monitor from Nextron (not a top brand, don't even have much online presence) 1 year ago and it is still working perfectly fine.  

        I hope this helps. Do feel free to share any other questions. 
        View 2 more replies
        Deal Newbie Deal Newbie
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        If a sum up all. Gadget now days comes with Death anniversary date while in older days they are AMAR(immortal)

        Review Expert Review Expert
        Author
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        Hahah, that's not unfair to say. 
        Deal Cadet Deal Cadet
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        got 2 led tvs -samsung. both 10 years old and still going strong

        Review Expert Review Expert
        Author
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        Awesome! If possible, can you please share what model it is? Just curious to know
        Deal Cadet Deal Cadet
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        No information on tv panels
        Review Expert Review Expert
        Author
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        Hi, I have mentioned a little about TV panels in the article (to go with IPS displays) If you are looking to know something specific that I did not mention, please feel free to put it here. Will try my best to help. 
        View 2 more replies
        Deal Newbie Deal Newbie
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        All companies are teaching us to buy daily (2000 kid) rather than yearly(80s kid) or monthly(90s kid) 

        Oh God its 2020 already passed: Hmm guess all baby born in 2020 will buy like hourly.

        Deal Cadet Deal Cadet
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        What about VW TV...Make in India. Good reviews in Amazon.

        VW 80 cm (32 inches) Playwall Frameless Series HD Ready Android Smart LED TV VW3251

        https://www.amazon.in/VW-Playwall-Frameless-And...

        I cant get the amount RAM and storage in this one. Thanks in advance for the inputs.

        Review Expert Review Expert
        Author
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        Does not look like a good TV to buy, to me. 
        Has 0.5GB RAM which is way too less and not worth it 
        Has just 4GB Storage which is again way too less (because smart TVs also generally take up some internal space so you'd not be left with much storage to use for installing other apps that you may need)  

        The RAM is mentioned here - https://www.amazon.in/VW-Playwall-Frameless-And... 

        It can only be a decent TV if you are buying it for low usage for example as a display TV in an office, as a monitor for a PC in a shop/office, etc

        Feel free to let me know if you need any other help. 
        View 5 more replies
        Benevolent Benevolent
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        Can you suggest a reputed brand and 43 inch model with focus more on durability and reliability, without any budget constraint. What about OS reliability between Tizun and Google TV? Willing to sacrifice high tech features in exchange for durability.

        replyuser
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