Netflix Password Sharing in India Ends: All You Need to Know

Today Netflix password sharing in India has officially ended and users cannot anymore share their Netflix passwords. Netflix, one of the biggest OTT streaming services in the world with more than 200M paid subscribers had approx 41% such users who were using Netflix without paying, thanks to Netflix password and account sharing. Netflix says that this was putting a big financial strain on the platform’s growth due to which Netflix was unable to invest in many new TV shows, web series, films, and content. The same has been a complaint of many Netflix users.

Netflix today wrote in a blog post that “Starting today, Netflix will be sending out an email to all users who are sharing Netflix outside of their household” Read on to know all the details about Netflix password sharing in India coming to an end.

Netflix earlier this year had announced that before July this year, it would be confirming the new Netflix account sharing policy which restricts users from sharing their passwords out of their Households. The starting mobile plan of Netflix starts at approx Rs.1788 per year and the highest goes up to as high as Rs.7788 approx.

Many Netflix users in India due to its high cost would share their accounts with their family and friends and split the bill amongst all. While this helped them to reduce the financial strain on them, it increased for the OTT platform, Netflix.

Netflix has been growing like wildfire globally with increasing revenue YOY. However in early 2022, for the first time, Netflix observed a shrink in its revenue. Ever since which the idea of banning Netflix password sharing was taken into serious consideration.

Yes, as mentioned before, Netflix password sharing in India is now ended. Netflix said in its recent blog post published today on 20th July, that starting today, the streaming giant would be sending emails to all users who are using password sharing. The move is said to bolster its revenue in India & globally. Though in the US, the end of password sharing began much earlier.

On a side note, Netflix password sharing had to end, we all knew it. With the increasing membership costs, OTT bundle subscriptions can be a good choice if you are an entertainment buff.

• Sharing Within Household: Users can only share Netflix subscriptions among their family members using a Household account. However, all family members ideally should be on the same home address and preferably be on the same internet connection.

• Outside Household Access: If someone logs into your Netflix subscription outside of your Netflix Household access, Netflix may require you to verify the device using a one-time password.

• Device Verification: How does Netflix know you are sharing an account with your household or someone else? Well, as per reports Netflix tracks IP addresses, device IDs, and account activity to enforce the anti-password-sharing rules.

• Periodic Verification: Netflix may also require you to verify devices from time to time to ensure you are not password-sharing your Netflix account.

• Stricter Measures: If despite of all the warnings, a user is found to be using password sharing, Netflix may also take certain strict measures such as blocking devices that were not part of the primary household location.

We couldn’t find any official source for Netflix password-sharing rules. However, these are some of the rules that Netflix may imply for users violating their password-sharing policy.

Now that Netflix password sharing in India has ended, it is better to go with the Netflix Household account. To set up a Household, follow these steps:

• Open Netflix on Your TV (which is connected to the same Wifi or Ethernet)

• Open the Netflix menu.

• Select Get Help > Manage Netflix Household.

• Select Confirm Netflix Household or Update My Netflix Household.

• Select Send Email or Send Text.

• A verification link will be sent to the account email address or phone number.

• Verification links expire after 15 minutes.

• Select Yes, This Was Me in the email, or tap the link in the text message, then Confirm Netflix Household or Update Netflix Household to continue.

• You will see a confirmation on your TV screen and receive a confirmation email.

• Select Continue to Netflix to start watching.

Additionally, ensure your Netflix account is not used by anyone else. To do the same, follow these steps:

• Open Netflix and click or tap on your profile icon.

• Select Account from the dropdown menu.

• In the Membership & Billing section, click on Change password.

• You will need to enter your old password and create a new one.

• Tick the Require all devices to sign in again with the new password option before saving.

• Sign in with your new password and enjoy your Netflix account all to yourself!

You may also consider checking out some Netflix alternatives which we have covered here:

10 Netflix Free Alternatives Websites! Watch Netflix Series for Free

So, this was all about sharing the news of Netflix ending password sharing in India. While many Netflix users may not be happy with the OTT platform’s decision of introducing password-sharing limits, the policy may become even stricter in the coming days if Netflix implements a 31-day limit on streaming without logging in from “home,” which will make it even harder to share your account.

1. Netflix Password Sharing End Date?

Netflix starting July 20th in India will be sending emails to all users sharing their Netflix account outside their household marking an end to password sharing in India.

2. What happens if we do Netflix password sharing outside of the Household?

Upon sharing a password outside of the Household, Netflix will require the device to be verified with OTP and an email verification link. If the activity is found suspicious, Netflix may even ban the device.

3. How does Netflix know I am sharing passwords outside of my household?

Netflix tracks details such as IP address, device ID, account activity, and location to identify who you are your sharing Netflix password with.

4. Is Netflix Password Sharing stopped in India?

Yes, Netflix ends password sharing in India and users won’t anymore be able to share their accounts outside of their household.

What are your thoughts on this? Please do share with us in the comments below.

Thanks to @Rajkotian for also sharing this news with us in the forum here - 
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