H&M Joins Reliance Retail's AJIO! Ending Myntra’s Sole Partnership?

Shortly after launching its first store in India, the Swedish brand H&M quickly gained vogue in the Indian fashion market, opening over 60 stores across more than 30 cities. Previously, H&M shoppers could find its products on the official website and on fashion e-commerce giant Myntra. In October 2023, there were reports that H&M might partner with Reliance’s AJIO, but no official confirmation was out. Now, AJIO has officially announced that H&M is coming to its platform, expanding its digital presence beyond Myntra.

Curious about H&M's partnership with Ajio and what it means for their ongoing collaboration with Myntra? Before heading towards it, Check out H&M and Ajio's latest coupons and offers for early discounts ahead of the winter and Dussehra sales!

No, H&M will not end its exclusive partnership with Myntra. The fashion collaboration with Myntra will continue, while H&M will also expand its presence by offering products on both AJIO and Myntra. It has been said that this move is part of a strategic effort to broaden the Swedish brand's online reach.

In October 2023, Yanira Ramirez, the Country Sales Manager of H&M, shared her enthusiasm for the brand’s future. She mentioned that H&M aims to grow its presence both in stores and online in India. While she didn't discuss market rumors, she made it clear that their main goal is to be the top choice for shoppers by being stylish and accessible. To stay ahead in e-commerce and digital markets, H&M is capitalizing on its strong brand and customer loyalty to make a successful entry into India.

2023’s H&M coming to Ajio reports are now finally confirmed! Ajio has officially announced that H&M will be available on their platform. While we don’t yet have a specific launch date, we’ll keep you updated and share all the exclusive offers and deals for the H&M X Ajio collaboration. In the meantime, check out our Top 7 Monsoon Fashion Ideas for Women in 2024 for office, outings, or any other occasions + Don’t forget to use coupons and discounts for your office, outings, or any other occasions.