Government’s Amazon & Flipkart alternative ONDC Launched in Bangalore!

ONDC plans to be an online shopping marketplace just like Amazon and Flipkart. Thus, will give an alternative option to online shoppers in India.

by FighterMan Updated: 30 Sep, 2022, 19:01 IST
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The Open Network for Digital Commerce i.e. ONDC is now launched by the Indian government. It is currently started in Bangalore for grocery and restaurant orders. Mobility, hotel booking, electronics, and travel will follow.

https://cdn0.desidime.com/attachments/photos/811513/medium/Fd4WRaUXoAEePsH.jpg?1664536474

ONDC plans to be an online shopping marketplace just like Amazon and Flipkart. Thus, will give an alternative option to online shoppers in India.

People in Bangalore can shop via ONDC buyer apps. Currently, Paytm, Mystore, and Spicemoney are the active ONDC buyer apps.

The government has got ONGC to boost up small retailers (local shops in your area). Also, it will give buyers another shopping option as currently only 2 major online marketplaces are live in Amazon and Flipkart.

Commerce and industry minister Piyush Goyal said,

“It is democratic, cost-effective and empowers buyers and small businesses”

Let’s see if it stays true to this or not when it starts rolling out for major cities.

ONDC’s pilot project was started in April 2022 in Delhi NCR, Bengaluru, Bhopal, Shillong and Coimbatore. Around 20 national organizations including State Bank of India, UCO Bank, HDFC Bank, ICICI Bank, and Bank of Baroda have invested approx ₹255 Crores in ONDC.

ONDC is a set of standards for voluntary adoption by sellers or logistics providers or payment gateways. Thus, if you are running any 1 of these then you can also be a part of the ONDC network.

If Amazon and Flipkart come onto the ONDC network then all Amazon products can be searched on Flipkart and vice-versa. Therefore, this seems unlikely to happen.

How to Order Online from ONDC (Open Network for Digital Commerce)?

Currently, ONDC is active on 16 Bangalore pin codes. As of now, you can order via Paytm app, Mystore website, and Spice Money app. You can buy and sell on ONDC on Mystore website by requesting for it via email ([email protected]) as it is in closed Beta phase. After approval you can login via email id & password or gmail. On the Spice Money app, create an account and find the ONDC banner to place an order. 

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FighterMan aka Sahil Hitesh Ajmera is a 4+ Years Experienced Content Writer with 1.2M+ User Sessions, 486.41% max growth, and 1000+ Articles across Best Products, OTT, Telecom, Online Shopping, Finance, Credit Cards, Saving Tips, Deals & Offers, more!
72 Comments  |  
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Entertainer Entertainer
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Good if all Banglore guys start using this ONGC only. Then we will have more loots delivered from Amazon & Flipkart for ourselves 😀

Deal Captain Deal Captain
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Imagine Small sellers selling apples, TRUE democracy. BTW it's ONDC not ONGC stuck_out_tongue
Cool Cool
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Comment No Longer Exist
Deal Subedar Deal Subedar
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Show proof please (kidding)

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Benevolent Benevolent
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VU!! fire fire fire Terrific initiative!!It's gonna promote healthy competition and remove monopolies of some stores. Small businesses and Startups will get an economical platform and hefty membership fees will be a thing of the past which is good for dimers/customers.😍  Jeff Bezos will have to slash Prime membership prices now.  joy joy joy

Deal Subedar Deal Subedar
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Baki dunia ek taraf aur ladki ka bhai ek taraf

(People are debating on Govt strategy Indian made ecomerce and this gentleman is hoping to get cheaper prime membership)

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Helpful Helpful
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how to order?

Deal Newbie Deal Newbie
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“It is democratic, cost-effective and empowers buyers and small businesses”


Did he say, "Democratic" 😅


Remind me again, who (initially resisted but eventually) brought FDI in India.

Deal Newbie Deal Newbie
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@ajay.marwari7843

ha ha... typical (2 rupees) reply.

FYI, there is no 20 crores per MLA buying or 40% PayCM concept in shariah.


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Deal Newbie Deal Newbie
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How to buy via Paytm app, as mentioned in the post?

Deal Cadet Deal Cadet
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Don't forget the FREEDOM 251 scam
Deal Cadet Deal Cadet
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Seems, Govt wants to see what we are buying and howmuch we are spending per month as well. wink
Deal Newbie Deal Newbie
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So you think Amazon and Flipkart don't sell your data. Are they that honest 😂😂
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Deal Cadet Deal Cadet
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Flipkart Amazon were best in replacement & refund matters. 1click return are best features. But govt authorised mall means they will torture u & unlimited excuses for just a replacement(Give aadhar, Pan card, give it return statement, etc). May be they will not accept returns easily. Govt will monitor privacy of people by this way. May be if u r not satisfied of product quality u cant return. [Govt = No responsibility] i lost costly sony 950BT headphone due to these idiot postal dept. They lastly told that item is not trackable & closed the complaint😡 it it were private courier they would have given compensation for that loss. If it govt u have to win a case against them in court to get compensation. So use govt services at ur own risk.

Deal Subedar Deal Subedar
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Private couriers won't pay if you had not declared the value and paid insurance for the same. Try it.....
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Deal Cadet Deal Cadet
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On a serious not the website really looks good UI UX .. fast too. I hope they can make this successful like NPCI did with UPI.. massive opportunity specially for tier 2-3 cities.

Benevolent Benevolent
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I second that plus1 Website looks cool and most importantly it will provide massive opportunity to small businesses and startups as they won't have to pay hefty commissions to Big Sharks for providing a platform. 
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Helpful Helpful
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Upcoming posts: guys made payment, money deducted, order not confirmed
Benevolent Benevolent
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Upcoming posts: received wrong size, contact income tax department for refund
Helpful Helpful
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What kind of a socialist government is this? flushed
Deal Cadet Deal Cadet
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As I do usually with new stuff, I will wait and observe people's experiences when items are broken or missing before buying anything.
Deal Hunter Deal Hunter
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I don't have high hopes on customer service... If private companies like tatacliq, flipkart, etc has become worse now then I don't even want to imagine the level here.

Finance Mentor Finance Mentor
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Few thing you guys should know - 

ONDC is not a govt owned company. 

ONDC is de-centralized. ONDC is not fully control by any single entity.

Banks, NPCI are the owner of ONDC.

So, in future banks will also give 10% discount offers etc on ONDC platform.

Finance Mentor Finance Mentor
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Majority of the Banks, NPCI are from PSB ( Public Sector Banks) like SBI,PNB and these banks have Government Promoters so indirectly they can control ONDC Just like UPI (Recently,they were levying charges but later they cancelled it)
Deal Cadet Deal Cadet
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Not in Bombay?

The PostMighty The PostMighty
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It's lunch time . Come back again .. Or go to anothe counter (site )
Deal Captain Deal Captain
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I'm not seeing even 1% discount on Groceries. Who will shop here? 😣

Deal Cadet Deal Cadet
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Now gov will sell ongc company to abani or adani...

Deal Cadet Deal Cadet
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You are free to buy it you wish

Deal Cadet Deal Cadet
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Lagta hai Amazon flipkart ne govt ko hafta dene band kar dia hai.. Warna.. Govt to hamesha private ko support karti hai
Deal Cadet Deal Cadet
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Truly accepted Great initiative
Deal Cadet Deal Cadet
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open all big businesses in Bangalore Maharashtra Gujarat South India.

U.P. M.P. Bihar have no food

Deal Subedar Deal Subedar
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By the way, no one is forcing you to use it!!

And your tax money is not used to build the platform either. I mean if at all you pay taxes!!

Helpful Helpful
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I don't understand the logic.. Government tries to kill PSUs like air india, bsnl, mtnl and many others or sell them off. And initiatives like these and UPI are built and run efficiently by PSUs while competing against private companies. Why this kolavari di? Why not run existing PSUs as efficiently like these new entrants? I know the answer joy but can goverments or political parties put forth these answers to public? Lakhs of crores of infra, power projects are run by private companies milking government. And PWD and other gov bodies are sitting ducks.. And still there is praise like modi hai to munkin hai with his photo everywhere and other minister being referred as most efficient minister... Arey bhai kehena kya chahate ho?
Deal Subedar Deal Subedar
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good if they aggregate from other stores such as reliance, More, Heritage etc.,

The prices are more compared to other retailers. What is the fun if they sell on MRP price without giving the discounts which other guys giving.

Like Magnet Like Magnet
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It's too buggy and probably shouldn't have released to the public yet. Tried to add items which are in stock. Says item not available for the moment for majority of the products . When tried to check out, it gives errors. Just because it's free for sellers, it doesn't mean people will flock to it. Front end and backend needs to be stronger interface. I don't think this will reach that kind of sophistication as per the past experiences. Let's hope this will be a success.
Deal Cadet Deal Cadet
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Mega flop venture incoming. Customers buy from Flipkart and Amazon because they have a functional customer care.
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