DesiDime Retailer Awards 2022: E-Commerce Market Insights

DesiDime recently hosted the Retailer Awards for the year 2022. It was intended to bring out E-Commerce Market Insights from the end-users point of view. Thus, helped in getting to know what customers preferred in different categories in the last year. In this article, we have also done some analyses on how the winners could have been chosen by the Dimers, and also the promising ones to lookout for in 2023. In all 20K+ user responses were recorded so let’s checkout the winners in each category.

Before moving ahead, let’s first checkout the age range and participation in online shopping.

64% dimers preferred Amazon for shopping in 2022, followed by Flipkart and Tata CLiQ. Moreover, most Males and Females went to Amazon. Check the rankings below.

1. Amazon

2. Flipkart

3. Tata CLiQ

Promising ones: Meesho | Snapdeal | Shopclues | PaytmMall | IndiaMart (wholesale specialist) | Myntra | JioMart

Surprised not to see Ajio in this list! Well it seems like they need to work a bit harder. Besides, it was Myntra who rocked Fashion with 43% users on its side including both males and females.

1. Myntra

2. Flipkart

3. Amazon

Promising ones: Ajio | Nykaa Fashion | Lifestyle | Pantaloons | Tata CLiQ

1. Nykaa

2. Purplle

3. Health & Glow

Nykaa broke all records with 74% user preference for Beauty products & services. However, Purplle, Health & Glow, Shoppers Stop, and MyGlamm are making great moves in 2023 so far.

1. MakeMyTrip

2. Cleartrip

3. GoIbibo

These 3 provide almost the same Travel services, but I guess due to better Branding, Deals, and add-on coverages, MakeMyTrip has got 50% dimers on its side. It will be interesting to see how EaseMyTrip, Ixigo, and Yatra go about this year.

This is the favorite category of most of the youth today. Amazon Prime Video has taken the cherry on the cake. This might be due to budget pricing, more new & popular movies in India, and better regional content. Also the fact that it gives shopping & free delivery benefits on Amazon.

1. Amazon Prime Video (preferred by 45% users)

2. Netflix

3. Disney+ Hotstar

What’s your take on others such as SonyLIV, Zee5, Voot, JioCinema, AltBalaji, MXPlayer, and Viu since these are here for quite a time now.

Nice to see Croma growing in popularity in the e-commerce space. The Amazon Great Indian Festival Sale got Amazon ahead. However, the Flipkart Big Billion Sale was not too far. Tata CLiQ is also a good electronic marketplace, don’t know why they don’t excel! Besides, Vijay Sales and Reliance Digital are the ones to lookout for.

1. Amazon (preferred by 43% users)

2. Flipkart

3. Croma

boAt was expected, but Zebronics has emerged as a surprise in this list, leaving behind Noise. What might have worked for Zebronics last year can be soundbars, gaming accessories, headphones, and peripherals at a lower price comparatively.

1. boAt (preferred by 78% users)

2. Zebronics

3. Noise

pTron, Boult, Hammer, JBL, Sony, Sennheiser, SkullCandy, what do you think about these or any other choice of yours? Also, what might have worked for boAt?

1. JioMart (preferred by 39% users)

2. BigBasket

3. Swiggy Instamart

Just 39% means BigBasket and Swiggy Instamart are just round the corner. One more interesting insight here is that Male preferred JioMart, but most Females went for BigBasket. Moreover, with other 10-min Instant Grocery Delivery Apps such as Zepto, BlinkIt, and Dunzo Daily, 2023 will have much to offer for users in terms of online groceries. Not to forget DMart which has done great in the offline retail space! Meanwhile, BigBazaar got taken over by Reliance Smart Bazaar. Last but not least, Amazon Fresh and Flipkart Grocery which are also very good options.

Swiggy benefited from its grocery partner Instamart. Meanwhile, Zomato’s BlinkIt is still making its way. Box8 has silently sneaked into the 3rd spot, thanks to its consistency.

1. Swiggy (preferred by 49% users)

2. Zomato

3. Box8

Others to consider for online food ordering: MagicPin | EatFit | FreshMenu | EazyDiner | Faasos

Amazon has also excelled in the 3rd party Recharge & Utility Bill Payments space, thanks to its superb service, Cashback & Shopping Rewards, other offerings (Insurance, Travel, Movie Tickets) and a bit of strategic marketing. Many believe that Paytm falls short in rewarding its customers. However, they have improved with Cashback Points and other Rewards. Same is the case with Google Pay who earlier used to give good money back rewards.

1. Amazon (46% preference)

2. Paytm

3. Freecharge

Others to consider: Google Pay | Mobikwik | PhonePe | Cred | PayZapp

Zerodha again maintains its regency in the stock market brokers arena. Groww is definitely growing, but Paytm Money disappoints with lots of promise shown.

1. Zerodha (preferred by 42% users)

2. Groww

3. Paytm Money

Others in the list: Motilal Oswal | Upstox | Angel Broking | Kotak/HDFC/SBI Securities | ICICI Direct

No doubt here with Cred giving away Cred Coins, Cashbacks, and other rewards regularly. Amazon on 2nd means people benefitting from the Amazon ICICI credit card and Gift Cards.

1. Cred (preferred by 57% users)

2. Amazon

3. Paytm

Others in the pipeline: Mobikwik | Google Pay | Freecharge | PhonePe | Slice Pay | PostPe

BookMyShow maintains its winning run with its monopoly along with loads of offers and rewards. People have also started using the official booking sites as we see in the case of PVR and INOX. This is due to the loyalty programs, free vouchers, and low Internet handling fees.

1. BookMyShow (preferred by 66% users)

2. Paytm

3. PVR | INOX

Others: TicketNew | Amazon Pay

Despite the rise of UPI transactions, most dimers opted for cc/dc for their online expenses. This may be due to reward points and other loyalty benefits. People are also using ‘Buy Now Pay Later’ apps such as Slice Pay, Simpl, PostPe, and LazyPay. Also, many use Wallets for redeeming balance and availing cashback offers.

1. Credit Card / Debit Card (42% users)

2. UPI

3. COD

People preferring HDFC Bank credit cards for shopping might be due to its superior service, better loyalty program, and extended reach. One interesting fact here is that Males prefer HDFC Credit Cards whereas Females enjoy using ICICI Credit Cards. SBI Cards were in boom during Flipkart Big Billion Days. There is also an option such as OneCard and Jupiter Card for lower credit limits.

1. HDFC Bank (40% users)

2. ICICI Bank

3. SBI Bank

Other Promising Credit Cards: AMEX | ICICI | Axis | IndusInd | CitiBank | Kotak

With e-commerce rising day by day, you might see new names in 2023 or the boost of existing established players to the next level. Before leaving, congratulations to all those lucky winners of Amazon Vouchers, Dimes, and Gold Dimes! You can check the DesiDime Retailer Awards 2022 Winners list. Keep Sharing, Keep Saving!