10 Best Toy Brands Your Kids will Love (Best Toys for Kids)

Toy brands in India have come a long way, haven’t they? From simple rings stacking toys & Barbie dolls to Legos & Mini AI Robot toys, there are so many newer, more exciting and innovative toys available today. From educational toys to fun toys, we have covered some of the most popular toys for kids in India to buy online on Amazon, Flipkart, Meesho, FirstCry, Myntra, Hamleys and many other marketplaces.

Moreover, our curated list of best toy brands in India is based on thousands of user reviews, quality of product & innovativeness of the toy. We have also listed below some of the trending toys you can shop right now for your one-of-a-kind.

Table of Contents:

1. Trending Toys currently

2. Top 10 Best Toys Brands in India for Kids of All Ages

Find below a list of best toy brands on Ajio, Amazon, Flipkart, FirstCry, Myntra & many other marketplaces to shop toys from. All the companies we have mentioned below have great reviews from users and make some of the most unique toys for kids.I

Image Source: What's Hot

Funskool is an Indian toy company that sells some of the best unique toys for kids. Be it their Splash & Fun Water Play Table or their Memory Picture Game or their Bash & Pop Slide Tower, Funskool toys are sure to delight your little ones. As a toy brand, Funskool has multiple sub-brands under its name - Giggles, Play & Learn, FunDough & more. Funskool India toy company is a joint venture between the parent company MRF Group & Hasbro Inc.

The brand was founded in 1986 and with almost 4 decades of experience, Funskool is a popular and a well-known toy brand among many kids and parents alike. Parents can shop for Funskool toys across 4500+ retail stores in India and shop them online across all major e-retailers. Moreover, did you know Funskool was the brand to launch Rubiks in 2013? One of the highest-selling toys in the world. It is also one of the few brands to have their own state-of-the-art toy manufacturing factories (3) in India with over 2.9L sq.ft area in combined as most other brands simply outsource toys from China, Vietnam, etc.

Funskool offline stores are located across several cities & states such as Maharashtra, Delhi, Goa, Kerala, Gujarat, Assam, Mizoram, Bihar, Punjab, West Bengal & more.

Blix Education is an Indian toy brand built under Zephyr Toymakers Pvt. Ltd which is one of the largest toy manufacturers in the world. If you are looking to buy unique, engaging educational & learning toys for kids, Blix STEAM toys are worthy to consider. With over 25 years of experience in the STEAM kits field, Blix sells unique toys including Robotic sets, Blix Marble Run 2, Blix RC Megastructures and many more such intricate STEM toys for kids of age 5 years & above.

What makes Blix stand out as one of the best toy brands in India is its commitment to quality and innovation. By encouraging children to build, experiment, and explore, Blix toys help nurture critical thinking, motor skills, and a love for science and technology. Blix also partners with top schools such as Nahar International, KT Global School, Fountain International School & others for its Blix Science Lab kit. Notably, Blix has also appeared on Shark Tank India and managed to grab a deal from Aman Gupta and Ritesh Agarwal. The founder of Blix, Abbas also debuted the launch of their new toy named Blix Queaky.

If you are shopping from Blix official website, be sure to use Blix coupon codes to get some discount.

Lego is widely regarded as some of the best toys in India for kids for inspiring creativity and enhancing motor skills. Founded in 1932 in Billund, Denmark, this iconic toy brand is still largely owned by the Kirk Kristiansen family, who hold a 75% stake in the company. As one of the best toy brands in India, Lego toys are extremely popular among kids as their colourful, interlocking bricks (aka Lego blocks) give children the freedom to bring their imagination to life.

Lego toys cater to a wide age range, from toddlers as young as 1.5 years to adults 18 and above. Parents can also score great discounts on Lego sets during the annual Black Friday Sale or through marketplaces like Hamleys, Amazon, Flipkart & others.

If you’re looking for the best toys in India that combine fun and skill-building, Lego is a timeless choice.

Moving on to our list of the best toys in India, Fisher Price ranks as #1 infant & pre-school company in the world. With over 90 years in the business, Fisher Price has built some of the most iconic toys including Fisher Price puzzles, Thomas & Friends (yes, the popular train cartoon of the late 90s/early 2000s) and the kids favourite My Smart Purse (laugh & learn toy).

Fisher Price has been a wholly owned subsidiary of Mattel Toys since 1931 and the company is registered in India by the name of Mattel Toys (India) Private Limited. You can buy Fisher Price toys on Hamleys store, Amazon, Flipkart and some are even available for 10-20 minutes fast delivery on Blinkit. Our personal recommendation for the best Fisher Price toy to buy for your kids would be the Fisher Price jigsaw puzzles. Interestingly, the Fisher Price stacking cups toy set was available for a loot price of ₹44. Didn’t grab the loot? Sign up on DesiDime.

Image Source: LLB

Hamleys was founded in 1760 and it is the oldest toy store in the world. Not just that, in 2019, Reliance Retail bought Hamleys India for ₹620 Crores. Hamleys is undoubtedly one of the best toy brands in India to shop from having over 125 stores across 44 cities including Mumbai, Pune, Delhi, Kolkata & many more.

After opening its first store in Mumbai in 2010, the brand quickly became a go-to destination for premium toys. Hamleys offers a wide range of products, including dolls, board games, action figures, and outdoor toys. Their in-store experience including live play zones for kids is a prime attraction for kids & parents alike.

Parents can shop some good quality toys for their kids between 0-12+ years with prices starting from as low as ₹150.

Hamleys is not just a marketplace but also a toy brand itself that manufactures its own toys

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Amazon Brand Jam & Honey is yet another popular toy brand in India especially for buying affordable, creative toys catering to different age groups from toddlers to teenagers. Parents can shop for everything from puzzles and educational toys to outdoor games and art supplies.

Jam & Honey makes some of the most trending toys for kids such as:

• Jam & Honey Tricycle

• Jam & Honey Swirling & Rolling Ramp Toy

• Caterpillar 6 Feet Long Tent for Kids

• 2-in-1 Elephant & Caterpillar Tent for Kids

Parents can shop for Jam & Honey brand toys only on Amazon and can even avail Amazon Coupon & Cashback Offers to get some special discounts. You can also make use of these Amazon tricks and tips to save extra.

Smartivity is a name that very well deserves to be on our list of the best toy companies in India — thanks to their 100% made in India toys, largest selling STEAM toy brand on Amazon (STEAM means Science, Technology, Engineering, Arts, Mathematics)

Founders Rajat, Apoorv and Ashwini quit their day jobs to start the Smartivity toy brand in the year 2014. What started as a subscription service called YoohooBox later turned into Smartivity which in the year 2022 became the largest selling STEAM toy brand on Amazon India.

Smartivity aims to make learning an exciting experience for kids. Their toys include Mechanical Marvels, Hydraulics Kits, Space Explorer DIY kits, Construction Toys & even a DIY Microscope toy. As one of the best toy brands in India, Smartivity has become a popular choice amongst parents to give their kids toys that encourage creativity and logical thinking. If you’re searching for the best toys in India that double as learning tools, Smartivity is a must-check-out brand.

Fiddlys are one of the most trusted toy manufacturers that makes Made in India puzzle toys for kids. These brain-stimulating puzzles by Fiddlys are made up of wood making them non-toxic, durable as well as high-quality. Moreover, their colourful puzzle designs stimulate creativity and imagination. These toys are perfect to give on birthdays, holidays & other special occasions.

If you have kids above the age of 3 years, Fiddly Puzzles are one of the best toys to buy in India. Their World Map & Solar System puzzle set, Sea set and the Animals Puzzle set are sure to keep your little ones entertained while encouraging them to learn.

Fiddly toys are also sold by The Flyers Bay company. If you find their puzzles on the expensive side, you can also consider the toy brand IntelliSkills by FirstCry which also offers engaging puzzles at even affordable prices.

Miniso is a Japanese-Chinese retailer founded by CEO Ye Guofu & having over 6000 stores across 80 countries. Miniso entered the Indian market back in 2017 and recorded a whooping success of 700 crores in the first year itself.

Coming to why Miniso deserves to be on our list of popular toy brands in India today is because of their cutest collection of soft plush toys. These cuddly companions have become popular among kids & even adults - perfect for bedtime, playtime or even as adorable decor items. Did we miss to mention they are quite affordable too? Miniso plushies prices start from ₹550 and go up to ₹1200 or more. You can very well find toys to gif to kids from anywhere between 1 to 10 years or more age.

Parents can shop for Miniso plushies offline in all major cities & regions such as Pune, Mumbai, Hyderabad, Delhi, Gujarat, Bangalore, Andhra Pradesh & many more. Almost all payments methods including cash, card, UPI are accepted except for gift vouchers. 

Toyshine, a toy brand that appeared on Shark Tank India Season 2 and has been gaining popularity among parents and kids alike due to their affordable and massive variety of toys. Toyshine promises to have over 2000+ unique toys for kids between 0 to 12 years and launches at least one new toy every week.

The reason Toyshine is on our list of the best toys in India to buy is because more than 85% of Toyshine toys are Made in India & they are one of the leading toy brands on Amazon that manufactures engaging toys for kids at affordable prices.

Whether you're shopping educational toys such as their 5-in-1 Wooden Activity Toy or shopping for fun toys such as the Wooden Memory Chess toy, ToyShine is quickly becoming a trusted name in the Indian toy market.

• Little’s - Trusted by Indian mothers for over 4 decades, offering a range of baby care products, toys, skincare, feeding essentials, and more.

• Miko AI Robot with Interactive Games & Academic Content making it a fun and smart companion for kids.

• Wembley Toy brand in India selling BIS approved toys since 2016

• J K International on Flipkart - affordable & good quality toys starting from as low as ₹150

• Marvel Toys - Perfect for kids who love Spiderman, Ironman, and other Marvel superheroes, with action figures, playsets, and collectibles

• Barbie - A timeless favorite among kids, especially young girls, offering dolls, playsets, and accessories

• Hasbro - A leading toy brand & manufacturer owning sub-toy-brands like Funskool, Peepa Pig, Nerf, Transformers & more.

So this was all about sharing some of the best toy brands in India that we personally know of. Do share with us in the comments below which of these toy brands have you used or played with?