Your securities are safe with Upstox

Dear customer,

News channels are abuzz with stories about a prominent broker facing SEBI action due to highly unethical business practices. Reports say that this broker has raised money against pledged client shares and transferred these funds for their own use.

At Upstox, we have won the trust of over 4 Lakh customers across India. You can be rest assured that your securities are safe with us and something like this will NEVER happen at Upstox.

How do we ensure this:

1) We have world-class investors on our cap table. Investors such as Shri Ratan Tata and renowned American investment firm Tiger Global have invested their money and reposed tremendous faith in us. Their capital infusion and support would not have come if we did not have a sound, ethical business model in place. Their presence also ensures high levels of continuous corporate governance and a proper system of checks and balances.

2) Our only business is that of retail stock broking. We do not operate any other “side” business nor do we indulge in any proprietary trading on our own account, like many of the other large brokerage houses do. Our revenue is solely derived from meeting the exact needs of our clients, across the country, and we have zero incentive to “shuffle” funds or margins between any other business… because we have none!

3) All your buying/selling of delivery shares happens via e-DIS. Upstox pioneered the e-DIS process: we require an OTP confirmation from the client for every delivery transaction that gets sent to the exchange. This system ensures that no delivery transaction happens without your express consent. In a day and age where brokerage houses are abusing their blanket Power of Attorney privileges, we pioneered the e-DIS process in India and have been live with it for over a year and a half now. This revolutionary process protects you and ensures that every transaction is authorized by you and only you.

4) Apart from communication received via Upstox, you also get an email/SMS alert from CDSL. This ensures that you are always alerted about every transaction on your account.

What to do if you or someone you know is facing trouble with their existing broker?

Regularly monitor your holdings with that broker. If need be, use the DIS facility to transfer shares from your existing broker (DP) to a broker (DP) you can trust. If like over 4 Lakh customers, you choose to trust us, here’s how you can Transfer shares to Upstox using DIS.

Thank you for your continued faith in us.

Happy trading!
Team Upstox