Unknown skincare and makeup brands

This generation is too smart to think through. A page pops up on IG, must be a quality & legit brand.

Why do  they buy makeup brands at all

when they are naturally beautiful

and nature in its glory is there

to further enhance it ?

It doesn't matter if the brand is well known or not. What matters is the product's quality. Why not, if the quality is good?

Because known has been selling kachra since years. The skin becomes so thin with their chemical that after certain age women face starts looking like baloon 

Juat bcz they are not promoting or we haven't heard the name before, are they bad.

Lets take simple example of brands like "Insights" & "Blue Heaven" they are very well known in the cosmetic industry even a big known company & very budget friendly even they make products for highly promotion known brands

It all about marketing, even many people make home made cosmetics,  which are way effective than big brands.

Elle18, splash these are good brands with less promotion