Thomas Cook "RuPay AED Forex Card" finally launched

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Finance Mentor
abhishek012

Thomas Cook "RuPay AED Forex Card" finally launched:

The Thomas Cook and RuPay forex card partnership commences with UAE as its pilot; followed by a global rollout planned via a phased model. Thomas Cook’s RuPay AED card offers extensive usage across the UAE - for transactions and ATM withdrawals.

Dubai-RuPay-Card-01

Key benefits of the Thomas Cook RuPay Card:

· Thomas Cook travel vouchers worth INR 13,900.00

· Lounge access at International Airports in India

· Free ATM Withdrawal (in UAE)

· Free replacement on the loss of a Card

· Complimentary insurance cover up to INR 7,50,000.00

· Fifty percent off on unique photographic experiences at UAE’s top attractions, by Digiphoto Entertainment Imaging (DEI) including Burj Khalifa, Dubai Frame, Dubai Aquarium & Underwater Zoo, The View at The Palm Observatory, LEGOLand Dubai, Atlantis The Palm.

· KrisFlyer miles on every Forex purchase

Thomas Cook’s position as India ka Forex Specialist is a result of the Company’s sustained focus on India's foreign exchange segment - serving over 1 million active Forex prepaid card users, 1000+ corporates, over 300,000 outbound travellers and 100,000+ students studying overseas. Thomas Cook is the largest non-bank foreign exchange services provider and prepaid card issuer in India. The Company’s card business is witnessing an impressive uptick: both its card loads and card issuance grew by 1.5x in FY24.

Thomas Cook’s strategic omnichannel model ensures both choice and customer convenience with access to India’s largest Forex network of over 4000 touch points: An extensive retail footprint of owned/ partner outlets and airport counters; its Online Forex Store, Virtual Forex Branch, Contact Centre, m-apps: FX Now (Corporate and Individual),Fx MATE an innovative B2B partner platform and digital tools like Video KYC and TCPay - a digital service that brings speed and efficiency for our remittances business. The Company’s game-changer Ghar pe Forex commitment offers consumers the convenience of doorstep delivery.

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Does launching a card on rupay means devaluation?

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Kaha se yeh sab ajib o gareeb logic late ho.

RuPay bas 50%-60% Credit Card issuing market share chahta hai and profitable card pe focus kar raha hai.

Super premium or Ultra premium cards (jada reward/cashback wale) maximum 1000-2000 he issue hote hai saal bhar me.

Baki k normal and premium cards pure bank ka 60% to 90% hote hai. RuPay abhi wohi sab cards ko launch karna chahta hai.
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