And either ways, competitive moves and gimmicks are not necessarily mutually exclusive things.
In-fact more often than not, these are a Venn diagram.
The Tactical Move or A Gimmick : Swiggy Bolt
I am Getting This Banner Past Fortnight. It is Visible in Instamart Section and Interestingly They Have Delivered All My Recent Orders within 10 Minutes.
For Food Section, This Looks Like Already Prepared Food Items Which are Higher in Demand to Get Delivered.
It's from the closest restaurants to your address.
Swiggy Bolt was a BIG FAIL for me.
I tried their first bolt order. The restaurant (bakery) is literally less than a km from my home (850m to be exact). Order placed and confirmed at 8:03 PM. It was delivered at 8:28 PM! Forget about 10 mins. It was more than 20 mins late.
The order was just 2 pieces of cheesecake which would have been readily available to be picked up and delivered.
The level of expectations people have now is surprising
Since it is less than 800m and only two small cheesecake it should come fast
And in 10 mins lol
No patience
We are moving towards destruction
tried it 3 times, each time order was delivered in less than 15 min
Swiggy Bolt was a BIG FAIL for me.
I tried their first bolt order. The restaurant (bakery) is literally less than a km from my home (850m to be exact). Order placed and confirmed at 8:03 PM. It was delivered at 8:28 PM! Forget about 10 mins. It was more than 20 mins late.
The order was just 2 pieces of cheesecake which would have been readily available to be picked up and delivered.
The level of expectations people have now is surprising
Since it is less than 800m and only two small cheesecake it should come fast
And in 10 mins lol
No patience
We are moving towards destruction