PhonePe launches new app Pincode on ONDC to strengthen its e-commerce play

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JUST IN: PhonePe launches new app Pincode on ONDC. Built as hyper local app with tagline India's infinity store @ moneycontrolcom
Pincode will be available only in Bengaluru to start with, will launch city by city.  Will be going live across 6 major categories
Grocery
Food
Electronics
Pharma
Fashion
Home Decor
"Will list all sellers democratically, they will come via seller platforms. Not here to decide who the winner is, we want way more choice, will not be touching pricing" @ _sameernigam at Pincode app launch
Why a separate app?
"Speed, shopping is experiential, didn't want to mix with other things in PhonePe, would have led to a deluge on main app" @ _sameernigam
https://www.moneycontrol.com/news/business/star...
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