Offline Vs online
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When everything is going online day by day
How the offline merchants limited to do business in a small boundary is believed to survive.
When the raw materials cost increases then the selling price also increases, but does the margin increases/profit increases?
The shops rent increases by almost 10% in a year, operating costs also increases
But still how the economy is growing day by day, more shops are getting opened and the city is growing or widening.
How?
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Lots of business people prefer to buy offline with cash to keep their parallel economy running
Only 20 % of people use online shopping in India.
Rest 80% uses offline .
Offline markets are only affected by the giants like Dmart and Jiomart/reliance smart. Online is 4x less then offline
This is what the "echo chamber" theory means. Because online communities like DD are most likely to be visited by online preferring users for most things so hard to imagine offline mkt conditions.
https://timesofindia.indiatimes.com/city/mumbai...