Indian parliamentary panel demands boost to alternative UPI payment apps

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Finance Mentor
abhishek012

Indian parliamentary panel demands boost to alternative UPI payment apps:

An Indian parliamentary panel has urged the government to support the growth of domestic fintech players that can provide alternatives to the Walmart-backed PhonePe and Google Pay apps that currently command more than 83% of the country’s fast-growing digital payments market.

The 58-page report, which includes a series of recommendations, comes at a time when Paytm, another leading payments firm in the country, is reeling from a clampdown on its payments bank business.

The Reserve Bank of India’s directive last week all but asks Paytm to cease operations of Paytm Payments Bank, which processes most of the transactions for the financial services firm. The disruption at Paytm will likely cause the payment app’s market share in UPI to fall further to rivals PhonePe and Google Pay, industry executives cautioned.

PhonePe commanded 46.91% of the UPI market share by volume during the period of October to November 2023, the parliamentary committee on communications and IT wrote in its report. Google Pay held a market share of 36.39% during the same period, the report said.

The market share by volume of indigenous BHIM UPI was only 0.22%, the report said. PhonePe and Google Pay likely possess a large market share of UPI by transaction value.

The National Payments Corporation of India, a special unit of the Indian central bank RBI, has previously expressed similar concerns about the clear duopoly in the mobile payments market in the South Asian market. It had earlier proposed enforcing a check on the market share for players, ensuring that no single player shall process more than 30% of the UPI transactions in a month.

The NPCI, which oversees UPI payments network, in late 2022 extended the deadline for the new check to end of 2024. Google Pay and PhonePe assumed less than 80% market share at the time when the NPCI originally proposed a check in 2020.

“As India, focusing on ‘Make in India’ in other sectors, the Committee are of the opinion that local entities are to be promoted in the fintech sector,” the report added.

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Top Comments
Deal Cadet Deal Cadet
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Most Indian companies can't compete with top players who put effort into improving the app and all its aspects like UX, design, speed and overall experience. Nothing comes close to how smooth Google pay is and it's overall features, design and everything, not even cluttered trash like phonepe or Paytm.

Just asking to boost share doesn't matter. The app should be good enough for the user to wanna use it

Deal Newbie Deal Newbie
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why need a separate UPI app when Whatsapp has it. I've been using whatsapp UPI for some time now. 😊

Finance Mentor Finance Mentor
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It's still foreign, sir!
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Budding Star Budding Star
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and that's how crackdown on top fintech begin.

Deal Cadet Deal Cadet
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Most Indian companies can't compete with top players who put effort into improving the app and all its aspects like UX, design, speed and overall experience. Nothing comes close to how smooth Google pay is and it's overall features, design and everything, not even cluttered trash like phonepe or Paytm.

Just asking to boost share doesn't matter. The app should be good enough for the user to wanna use it

Avant Garde Avant Garde
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Bro if I'm not wrong Paytm will continue it's UPI money transfer feature as usual. Only Paytm Payments Bank gets affected. Users will change their linked bank account from PBPL to other banks. Then How does it affect Paytm's UPI business?

Finance Mentor Finance Mentor
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Ya, Paytm will tieup with 3rd party banks and continue Paytm UPI transaction.
Deal Newbie Deal Newbie
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why need a separate UPI app when Whatsapp has it. I've been using whatsapp UPI for some time now. 😊

Finance Mentor Finance Mentor
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It's still foreign, sir!
Savings Mentor Savings Mentor
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Nice. More competition is good. IMHO, PhonePe is the worst compared to the others - CRED, BHIM, GPay, Paytm and Amazon Pay.

Finance Mentor Finance Mentor
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Now cred/kiwi shall get a boost...lol

Post Mogul Post Mogul
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Na khud kar payenge na kisiko karne denge

image


Finance Mentor Finance Mentor
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abb yee cd lekaa kaun ghoomat hai, wooh bhi nange tirange mein? shallika shoonawat? wah, badiya hain!

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Generous Generous
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Short me batao.. kya hai matter.. MITC .. detail wala me time jata hai. na padhenge na samjhenge na vote up hoga

Deal Subedar Deal Subedar
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Also, cashback is also attracting customers. I dno't think Indian company can give cashback like PhonePe, Google or PayTM and for long time.

I am using iMobile for UPI transaction. many of my friends suggest me to switch to PhonePe or Google Pay for cashback.

I saw many person who even don't know that UPI can be done using banking app. They thinks that UPI is available only in PhonePe or Google Pay or PayTM.. 😛

Let see how Jio goes in future for payments. 

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