Blinkit introduces ‘10-minutes’ return, exchange for clothing, and footwear

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Brands include: Adidas, Pepe, FabIndia, Jockey, Boldfit, XYXX, US Polo Association, Paragon, and Liberty, among others.

Availability: Initially tested in Delhi-NCR, the service has now expanded to Mumbai, Bangalore, Hyderabad, and Pune, with plans to roll out in more cities soon.

Albinder Dhindsa, co-founder of Blinkit, said “This solves a crucial problem of size anxiety for categories like clothing and footwear. This return or exchange will happen within 10 minutes of raising a request,” 

Zepto also reportedly offers a 72-hour exchange window for apparel delivered in damaged or defective condition.

Personal note: What started as a challenge for offline stores is now also a growing threat to e-commerce giants. What do you think?:))

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Analyst Analyst
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Good idea. Very soon we only get used clothes after a cycle completes smile

and amount of reel content increases.

Common consumer hit by both

Deal Baba Deal Baba
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What if the 10 min boundary is crossed ? Will they reject it ? Will Elon Musk leave earth for Mars disappointed ? Will the World End ?

Will Will they Shutdown their stores and leave ?

Pro Community Angel Pro Community Angel
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They are saying that the return would be fulfilled within 10 mins of raising request, not that one has to raise a request within 10 mins, return timeline should be 48-72 hours i guess.
Helpful Helpful
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Don't know why these companies are focusing on gimmicks of time bound delivery and returns. If someone is so concerned about size and fitting issues why not just go to showroom which is at 15 min distance and try there.

Deal Subedar Deal Subedar
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Agreed, impulse purchase behaviour is the golden goose for retailers.
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Analyst Analyst
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Good idea. Very soon we only get used clothes after a cycle completes smile

and amount of reel content increases.

Common consumer hit by both

Deal Subedar Deal Subedar
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Makes sense, the 10-minutes return policy can be easily abused and the cost will eventually be need to bear by the common consumers only:)) 
Deal Newbie Deal Newbie
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Wait wait wait!

Can i or can i not attend the reception and dinner of my neighbour's son's marriage.. before requesting 'oh the size is small, oh the colour is not right'?

I think in the future, they will carry a foldable partioning flex-sheet 'trial room' with them.

Just like food delivery in train,
one can order while leaving from office, and the delivery rider will intercept you or your vehicle.
The delivery partner would raise the makeshift trial-room around you and then and there the replacement or size exchange piece too will be available if the customer want to replace, exchange.
Analyst Analyst
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giving ideas to CEO huhh..
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Analyst Analyst
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But my second thought tells me, it also helps to eradicate poverty in India and reduce rich-poor lines. 

Very soon these 10min wale launch delivery in seconds if one offers a place to keep items and delivery executive at ones home. 

Already the roads are flooded with swiggy, zomato, BB , blinkit, fk minutes, amazon fresh delivery executives coming in opposite direction and causing a lot of in convenience on roads as well in morning rush run society lifts.

They have unions and commoners cursing inside became more common now. Zomato CEO says we should allow them in all private lifts to eradicate lines. Wow... 

Already hit by subsidies, roads, rains, taxes, uber, ola, taxes and now this. 

Helpful Helpful
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Don't know why these companies are focusing on gimmicks of time bound delivery and returns. If someone is so concerned about size and fitting issues why not just go to showroom which is at 15 min distance and try there.

Deal Subedar Deal Subedar
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Agreed, impulse purchase behaviour is the golden goose for retailers.
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Deal Baba Deal Baba
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What if the 10 min boundary is crossed ? Will they reject it ? Will Elon Musk leave earth for Mars disappointed ? Will the World End ?

Will Will they Shutdown their stores and leave ?

Helpful Helpful
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No, something more serious will happen If they cross 10 min boundary. Some random woke will make a post on X calling it Grey, blue, green, pink pattern and waste his/her 10 hours to explain his/her conspiracy theories in comments. P.S. sorry for only including his/her pronouns. pensive

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